Brand Lucky John started as a hobby. It brought together a group of people with similar interests – and the hobby turned into a business.

In 1988, Mr. Janis Stikuts – a multiple champion of Latvia and the Baltic States in different types of fishing sports – along with other fishing enthusiasts, decided, that every fisherman should be able to use high quality spinners, crankbaits and other spinning lures, which were a real rarity at that time. So they set up a small factory to start the production...