A close-up action shot of a fishing lure splashing through water near the surface, with a fish biting the hook. The lure has a tan and olive-brown body with a bright yellow-green tail and dark spots, set against a natural outdoor pond background with reeds and aquatic plants. Soft plastic fishing lure shaped like a small frog, partially submerged in shallow water with ripples and splashes, and a blurred natural shoreline in the background.
A close-up action shot of a fishing lure splashing through water near the surface, with a fish biting the hook. The lure has a tan and olive-brown body with a bright yellow-green tail and dark spots, set against a natural outdoor pond background with reeds and aquatic plants. Soft plastic fishing lure shaped like a small frog, partially submerged in shallow water with ripples and splashes, and a blurred natural shoreline in the background.

LASER FROG

Made for anglers who fish heavy cover, delivering a weedless surface presentation that jumps and skips across weed beds to draw explosive pike strikes.

Three soft plastic fishing lures with ribbed bodies and bristles, resting on a wet dark wood log in shallow water. The lures have a gradient of neon pink, yellow, and green on one, a glittery light blue on the middle, and a glittery purple-blue on the right. Three soft plastic fishing lures with ribbed bodies and bristles, shown on wet dark wood. The lures are in pink and yellow, green and silver, and blue and purple, all with glitter.
Three soft plastic fishing lures with ribbed bodies and bristles, resting on a wet dark wood log in shallow water. The lures have a gradient of neon pink, yellow, and green on one, a glittery light blue on the middle, and a glittery purple-blue on the right. Three soft plastic fishing lures with ribbed bodies and bristles, shown on wet dark wood. The lures are in pink and yellow, green and silver, and blue and purple, all with glitter.

RADIATOR

Made for anglers who target perch, zander and pike, delivering an active shad action that works on jigs and rigs in current or calm water.

KUBIRA

Made for anglers who hunt big predators,
delivering a large 3D-crafted swimbait
action with a shrimp attractant and
offset-hook-ready body.

A bright green and yellow soft plastic fishing lure is being bitten by a large fish jumping out of the water, with ripples on the surface and a blurred natural background. A close-up action shot of a green and yellow soft plastic snake lure being bitten by a fish in splashing water.
A bright green and yellow soft plastic fishing lure is being bitten by a large fish jumping out of the water, with ripples on the surface and a blurred natural background. A close-up action shot of a green and yellow soft plastic snake lure being bitten by a fish in splashing water.

TIOGA

Made for anglers who chase perch and zander, delivering a ribbed worm-and-shad hybrid action with a mackerel attractant for extra pulling power.

The Lucky John soft lure range is made for anglers who fish finesse and reaction alike — from the Radiator, Slick Shad Paddle, Red Tail Shad, 3D Slick Shad-V and Kubira Swim Shad swimbaits to the Tioga and Tioga Hog hybrids, the W-Worm, Ultra Worm and Ballist finesse baits, the Hogy Shrimp, Rock Craw and Insector creatures, and the J.I.B. Tail, Nayada, Micro Grub and Baby Rockfish twisters. Every lure is crafted with lifelike detail, high-grade edible plastic and built-in attractants to draw natural, irresistible strikes in any water.